Synergy Automotive is setting the wheels in motion for a bike donation campaign with Welcome to Yorkshire to enable children and families to borrow bikes for free and boost their fitness levels.
Named as the preferred vehicle leasing, contract hire and rental provider to Welcome to Yorkshire, Synergy is working with the organisers of the iconic Tour de Yorkshire to collect 50 bicycles across an eight-week period spanning January 29 to March 23.
The campaign is urging the region’s businesses and local communities to drop off unused or outgrown children’s and adults bikes at Synergy’s Hornbeam Park offices.
The call to action is part of the county-wide Yorkshire Bank Bike Libraries programme. Providing almost 50 Bike Libraries with fleets of bicycles for loan – and 62 donation stations – the scheme has seen over 5,500 bikes being donated since its launch three years ago.
Sir Gary Verity, chief executive of Welcome to Yorkshire, said: “Securing an additional 50 bicycles moves us closer to our vision for every child in Yorkshire to have access to a bike and we’re delighted to partner with Synergy Automotive to further this goal.
“The campaign is also timely as the countdown to the Tour de Yorkshire has begun and Yorkshire will once again be showcased to the world.”
The bike donation challenge kick starts another formative year for award-winning Synergy. The growing business is also providing Welcome to Yorkshire with two support vans for the Tour de Yorkshire 2018 – which takes place across May 3rd-6th – and additional key events.
Synergy MD, Paul Parkinson, said: “As a proud Yorkshire employer which promotes healthy living through our outdoor charity challenges, we’ve been inspired by the Bike Libraries programme and want to give even more families and children the opportunity to enjoy our fantastic county.”
Synergy will act as a donation station from 8.30am-5.45pm at its Hornbeam Park Oval office in Harrogate until March 23.