Leeds-based B2B marketing specialist Fox Agency has appointed Lisa McGauley as head of PR and content to drive forward its PR offering as it gears up for further expansion in 2018.
Lisa brings 14 years of PR and communications experience to the role having worked at some of Yorkshire’s leading agencies as well as in-house for clients in a raft of B2B and B2C sectors including automotive, construction and professional services.
At Fox, Lisa’s core objectives are to expand the PR function by developing existing accounts, winning new clients, building the PR and content team, and delivering more award-winning work.
Al Fox, director of Fox Agency, said: “Lisa has strong experience across the board and a solid grounding in all aspects of PR from media relations to content creation, crisis management and the strategic development of accounts. She is a welcome addition to our team and we look forward to seeing her drive the PR function forward as part of our planned growth in 2018 and beyond.”
Lisa said: “Fox is a dynamic and ambitious agency with big plans and a bright future ahead. The team had a stellar year in 2017 winning several new accounts and achieving record financial growth, and with a growing portfolio of national and international clients, I look forward to positioning Fox as the number one choice for B2B PR in 2018.”
Last year was a record year for Fox Agency with revenue up by 33 per cent and profit growth of 30 per cent. It also secured a raft of new business wins including Berlitz, Hella, Mabey, Fellowes, AutoLogic and PCL.
Fox Agency works globally with some of the biggest B2B brands across industry markets including engineering, technology, automotive, construction and real estate, finance and professional services.
As well as B2B PR, Fox Agency’s services include integrated campaigns, advertising and activation, websites, digital and apps, search and social, research, strategy and brand development.