Stowe Family Law has unveiled its brand new identity.
Creating a new identity reflects a new chapter in the firm’s story, and is a better reflection of its newly refined customer promise.
Two key factors of the far-reaching exercise are the introduction of a new Client Care Team, who will support all clients thought their cases, and the drawing up of a six-point client promise, which the whole firm will focus on delivering at all times.
Stowe Family Law’s Head of Marketing Tor Burns said: “This has been an exciting exercise for us and the process has seen us drawing on the experience of our employees in all our offices.”
The Harrogate-based firm’s new identity has been created by design, branding and digital agency, Bluestone 98, and comes after extensive research with clients and employees.
She added: “Bluestone98, who are a near neighbour of ours, distilled all the findings from our numerous focus groups, and have worked extensively with us to create a great brand identity that lives up to our new brand values. This is far more than delivering a new logo.
“We have reviewed our client experience across all our 14 offices from signage, to Client letters, right through to how we communicate our customer promise to our staff.
“We are delighted with the results and we believe our new brand reflects our values and ambitions.”
The rebrand comes 12 months after private equity firm Livingbridge supported a management team buy out of the business following the departure of founder Marilyn Stowe
In the last year the firm has opened four new offices, taking its total to 14. These additions are in Beverley, East Yorkshire; Esher in Surrey, central Manchester and most recently Bristol.
There are further plans to open offices in the next 12 months including Birmingham, Reading, and a second central London office.