Stove Supermarket, and ecommerce retailer specialising in wood burning and multi-fuel stoves, parts and accessories, has selected Fantastic Media as its digital marketing partner.
Following an initial Insight workshop in early November, the Barnsley based ecommerce retailer will be working with the team at Fantastic Media on a rebranding of the business and implementation of a marketing proposition focusing heavily on digital marketing, particularly paid search.
A full user-experience audit has already been completed across the site, with improvements set to roll out in February. Additional services provided by Fantastic Media include eCRM, social media and content marketing to compliment the digital PPC activity.
Stove Supermarket is the online trading name of Pot House Stoves Ltd and boasts over 40 years of experience in the heating industry. The business offers a vast range of multi fuel and wood burning stoves, spares and accessories, and flue and chimney products and sells directly to consumer. A number of the brands they work with include AGA, Carron, Charnwood and Morso.
The business, although in its infancy, has already established a good reputation within the sector and prides itself on impeccable customer service. Part of the challenge was to establish how trust could be built in the brand and encourage more customers to convert online.
Mark Turner, managing director of Pot House Stoves Ltd, said: “We were very impressed with the proposal from Fantastic Media and wanted to get started with the improvements to the website straight away. We’ve been aware of Fantastic Media for many years, and we are looking forward to fully embracing the new brand identity in the New Year.”
Alisdair Straughan, director of Communications at Fantastic Media, said: “We’re looking forward to building a solid relationship with Stove Supermarket and working with them to help their business grow from strength to strength.
“Stove Supermarket are an exciting company who have demonstrated excellent growth in a short period of time and we are confident that the improvements to the user-experience on the website and the brand refresh will only continue to help develop the business into a recognisable and trustworthy brand in years to come.”