The frozen food retailer printed special packs of Homestyle Yorkshires featuring the Shelter logo and distributed them nationwide. One hundred per cent of the profit made from these special packs has been donated to helping support bad housing and homelessness.
Nicola Jackson, brand communications marketing manager at Aunt Bessie’s, said: “The work that Shelter does is vitally important to millions of people right here in the UK – a fact that cannot be missed following the recent nationwide snow fall.
“We’re thrilled to have raised a fantastic £40,000 though our National Yorkshire Pudding Day campaign to support the cause, doubling the figure raised through our campaign from last year.
“We’d like to thank our customers for helping us to support an issue that is extremely close to our hearts, and encourage everyone to look into the fantastic work Shelter are doing”
Andy Harris, director of fundraising at Shelter, said: “We’re delighted that Aunt Bessie’s has chosen to support Shelter again for the second year running with its National Yorkshire Pudding Day campaign. With 65,000 families homeless in Britain today, the donation is needed now more than ever. It will help us tackle bad housing and homelessness, meaning we can continue to be there for everyone who needs us.”