With the start of the British Touring Car Championship, Leeds-based integrated digital agency, Enjoy Digital, has started a new collaboration with a touring car racer and rising star, Senna Proctor.
Senna, 19, from Driffield, currently competes in the British Touring Car Championship and for the second season running has secured a seat within the Power Maxed Racing team.
Tipped for big things, Senna was crowned the British Touring Car Championship’s Top Rookie in his debut year and also secured the Jack Sears Trophy after beating the competition by almost 100 points.
Enjoy Digital is supporting the young driver with his digital marketing and PR activity in a bid to help him secure further partnerships from businesses and racing fans across the country. Senna requires this sponsorship to compete.
Chris Jackson, managing director of Enjoy Digital, said: “British Touring Car Racing is a passion for many of us here at Enjoy Digital so we jumped at the chance to support Senna on his journey to the top.
“He is an incredibly impressive talent and fantastic young guy, and we’re absolutely thrilled to be working together during this crucial stage in his career. We’re proud that the Enjoy Digital logo will be taking pride of place on Senna’s car for the upcoming season.”
Senna said: “The support I’ve received from Enjoy Digital has been really great. We’ve already worked together on a social media strategy and some brilliant video content which showcases some of my best moments on the track, as well as what businesses can get from a partnership with me. I’m looking forward to a long and productive partnership.”