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Key appointment supports expansion plans for a fast-growing online retailer

Russell Duce

-based online fitness retailer is supporting its international expansion plans with the appointment of Russell Duce as head of operations.

Mr Duce joins the business from a senior role at Mamas and Papas. He will support the day to day operations of the company as it continues to expand in the and key export markets.

Roar Ambition recently announced it is recruiting 20 new jobs at its new Leeds headquarters. The company offers a range of fitness products that include market-leading sports supplements that help people get the best from their workouts.

, founder and MD of Roar Ambition, said: “Russell joins the team at an exciting stage of our growth. We are expanding the range of fitness products we offer and recruiting to ensure the quality of our service is maintained. It is a testament that our vision and culture that we continue to attract top talent from across the region.”

The company, founded by entrepreneur Robert Parker in 2012, is at the forefront of developing all-natural products for gym and fitness enthusiasts and amateur and professional athletes.

All UK products are formulated and manufactured in Yorkshire. The company is also ramping up production in the to meet growing demand. With almost two-thirds of Roar Ambition’s products sold to the US market.

Mr Duce said: “Roar Ambition is a great Yorkshire success story. It has market leading products that are expanding in key exports markets such as the USA and . It’s a great time to join the company as we expand the portfolio of fitness related products and services.”

The company is recruiting experienced people with digital skills spanning from copywriters, content marketers, developers and SEO specialists.


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