British fashion retailer River Island has unveiled a new 26,000 sq foot flagship store at White Rose Shopping Centre.
River Island has created a new concept store with an extended womenswear offering, plus a larger children’s and menswear departments. The new site boasts its own entrance from outside White Rose, allowing easy access for shoppers, and will host in-store DJs for a unique and fun visitor experience.
Steven Foster, general manager at White Rose Shopping Centre, said: “River Island’s new flagship store is a great addition to the White Rose experience. With more fashion options plus a completely new in-store music and entertainment experience, we’re really excited to see how our visitors react to this new concept. It complements our offering of more than 120 brands perfectly – there’s something for everyone at White Rose.”
Frances Baker, property director at River Island, said: “Our strategy is about being in the best locations, at the best retail and leisure schemes, and White Rose undoubtedly falls into that category. We’re keen to continue to innovate the in-store experience we provide, and the success we’ve had at White Rose made it a perfect candidate for us to expand and showcase our latest products and in-store concepts to our customers.”
The opening follows a year of investment at White Rose which in 2017 saw the unveiling of The Village, a leisure extension home to six new restaurants including Five Guys, Chiquito, and the north’s first Limeyard plus an 11-screen Cineworld with IMAX.