Aquaclean is an innovative fabric technology that allows you to simply wipe away stains from your sofa, using only water. Unlike other fabric treatments that act as a water repellent when sprayed onto the surface of the sofa, every strand of the Aquaclean fabric is treated, meaning stains won’t penetrate the fabric and can be removed easily using just water.
Brass will bring the product to life both online and in print, and will produce creative video content for digital channels including Facebook and YouTube. The campaign will see an investment in media and a comprehensive PR plan to support the activity, including a dedicated press office and influencer engagement activity, as it looks to reach more than eight million target consumers.
Lucy Baird, head of PR at Brass, said: “This was a really stimulating brief that required a holistic response, drawing on the expertise of many services across Brass.
“The Aquaclean product is truly incredible and we’re excited about communicating this; making an emotional connection with consumers and positioning Aquaclean as champions of a stain-proof, worry-free life without compromise.”
Rafael Pascual, CEO at Aquaclean, said: “After an extensive search in the market we are happy to start our cooperation with such a professional and creative agency as Brass.”