Staged by national property consultancy Carter Jonas and now in its fifth year, the ride has raised more than £40,000 for charity to date. The money used goes towards the renovation of empty and derelict properties in Yorkshire, bringing them back into use as affordable and safe homes.
Wilton Developments, which specialises in commercial development and investment opportunities, is deploying a team of eight riders for the event which is being held on Friday 11 May and is the largest charity bike ride for the business community in the region.
Jason Stowe, managing director of Wilton Developments, said: “The 2014 Tour de France left a strong legacy of cycling in Yorkshire and many in our team enjoy getting around God’s own county on two wheels.
“This is our fifth year participating in the Carter Jonas LandAid Pedalthon, so we thought it was only fitting to sponsor the event and help to raise money for the property industry charity, having entered a team every year since it started. We hope that with our help the Pedalthon will provide much needed support for LandAid and ensure that we are one step closer to ending youth homelessness.”
This year’s Carter Jonas LandAid Pedalthon is again supported by Yorkshire brewer T&R Theakston and will start and end at the brewery in Masham. Riders can participate in either the 80-mile challenge or 40-mile social ride through the striking Yorkshire countryside. Regular food stops along the route will supply some of the best produce the region has to offer.
Amy Souter, associate partner based at the Harrogate office of Carter Jonas, said: “Seeing the property and business community come together from across the UK for the Carter Jonas LandAid Pedalthon is a fantastic reminder of the support for LandAid. The dedication shown by our sponsors to raise money and make a difference to a disadvantaged part of the community is inspiring.”
The Carter Jonas LandAid Pedalthon entry is open to both individuals and corporate teams, and costs £90 per rider, £480 per team of 6, £660 per team of 8 or £840 per team of 10 (all including VAT).
For more information and to register visit the website www.yorkshirepedalthon.co.uk. To keep up with all the action on twitter follow @CJPedalthon.