The TOTAL UK site covers TOTAL’s entire range of fuels, lubricants, bitumen and special fluids across its core markets including automotive, industrial and aviation. The TOTAL Truck Solutions (TTS) website is a solutions-oriented portal that is dedicated to road hauliers, fleet managers, maintenance managers, owners and drivers, and is customisable to support and optimise individual fleet needs.
The digital campaign is to include SEM, SEO, social media, display advertising and email marketing. Fox Agency will also draw on its energy sector experience by creating content for TOTAL, taking the form of web pages, blogs, news posts, videos infographics and visuals.
In addition, Fox Agency will be conducting market research for TOTAL by developing a customer and participant survey. The research will enable increased understanding of Total UK audiences and will assist with informing the digital strategy and content marketing activity.
Pauline Bovyn, digital manager at TOTAL UK, said: “There were a number of factors that led us to appointing Fox Agency – the team has direct experience of working in our sector, they have a demonstrable passion for the subject, and they have proven success in digital marketing. We look forward to a successful partnership!”
Nelson McConnell, director at Fox Agency, said: “Being appointed by an organisation as prestigious as TOTAL is certainly a rewarding feeling. We believe what set us apart from the competition was our team’s knowledge and experience of the sector, as well as our credentials in content creation and digital marketing.”
The digital marketing and content creation contract with Total UK and Total Truck Solutions will run throughout 2018.