One of the UK’s largest suppliers of e-liquids continues its impressive growth as it announces the launch of its products into the FMCG arena through a deal with supermarket chain, Asda.
Doozy Vape Co, based in Dewsbury, offers e-liquids and tobacco substitutes for e-cigarettes in a range of fun flavours which can now be found on the shelves of 46 Asda stores across the country with a national roll-out following in the coming months.
The contract sees Asda stocking the award-winning Doozy fruit, cool and desserts ranges along with Doozy’s dedicated tobacco e-liquid line known as Baccy Roots, all of which are supplied in various nicotine strengths.
Doozy Vape Co, founded in 2015 by Imran Ismail, is one of the UK’s most recognisable e-liquid brands which has seen turnover increase year on year, with a 200 per cent growth forecast for the year ahead.
Imran Ismail, CEO of Doozy Vape Co, said: “It’s a proud moment in our journey, to introduce our product range to a national supermarket chain. Our products have a loyal following, and this partnership with Asda provides the perfect platform to showcase our products and reach out to many more vapers across the country.”
Buying Manager at Asda, Leigh Vance, said “We’re really excited to significantly extend our e-liquid range at Asda and as one of the leading UK brands, Doozy Vape plays a big part in this growth. E-liquid is a fast-growing market and Asda want to ensure that customers can purchase these products.”