A family-owned North Yorkshire sausage business has been chosen to feature in Lloyds Bank’s latest national print, radio and online advertising campaign.
Running over the next four months. Heck Food feature in a radio ad being broadcast across UK commercial stations. The thirty second clip introduces the team behind the success of the Kirklington business, from co-founders Andrew and Debbie Keeble through to Guy the farmer.
The business also features in an advert running in national newspapers until the end of November, which pictures the team alongside Heck’s new state-of-the-art factory and its Lloyds Bank Relationship Director, Ian Smellie.
Lloyds Bank helped finance the firm’s new factory with a £2.35 million finance term loan and £800,000 asset finance facility last year, which helped it to boost production to 1,200 sausages per minute.
The campaign, which includes interviews with the Heck team on social media, is designed to showcase Lloyds Bank’s support for small and medium-sized businesses, as part of its commitment to Helping Britain Prosper.
Andrew Keeble, co-founder of Heck Food, said: “We’re one of the last independent businesses in the British sausage industry, selling nearly double the volume of our closest competitor. We’ve achieved this by innovating the traditional British banger and giving it a healthier makeover too.
“Since opening the new factory, we have continued to develop our offering, which now includes delicious burgers, vegetarian sausages, bone marrow broth and sauerkraut.
“Lloyds Bank has been an excellent partner in supporting the rapid growth of Heck, and we hope the ad campaign encourages more businesses, like ourselves, to make the most of the financial support available.”
Ian Smellie, relationship director at Lloyds Bank, said: “Heck’s success story is exactly what our new campaign is about. We want to celebrate the achievements of businesses across Britain and inspire others to achieve their ambitions.
“The business is continuing to create new and even more adventurous variations. Our commitment to Helping Britain Prosper means more businesses across Yorkshire can achieve the same success.”