People travelling by train this summer may well have caught a glimpse of Grand Central’s William Shakespeare train – in celebration of the company’s title sponsorship of Europe’s first pop-up Shakespearian Theatre.
Grand Central named one of its newly refurbished Adelante trains after the Bard, one of the world’s greatest playwrights, in support of Shakespeare’s Rose Theatre.
The William Shakespeare train was travelling along the North East route this week and passed through York station, the home of the pop-up theatre event, which is staged in the city and runs until 2nd September.
Members of the public can travel to York on Grand Central’s North East route to see amazing performances of Shakespeare’s most famous plays including Romeo and Juliet, Macbeth, Richard III and a Midsummer Night’s Dream.
Liam Smallwood, marketing & PR assistant at Grand Central, said: “It’s great to welcome people on board the William Shakespeare train during this exciting Shakespearian summer.
“We’re very happy to sponsor such an iconic event for the City of York, which highlights the city’s cultural uniqueness and attraction to visitors nationwide. It’s our aim to make culture more accessible to everyone and encourage people to visit key attractions such as this fantastic pop-up theatre and we hope many more people will experience the event for themselves this summer.”
The William Shakespeare train is one of Grand Central’s newly refurbished trains which offers greater comfort, enhanced on-board facilities and smarter surroundings – part of Grand Central’s £9million refurbishment programme which will continue throughout 2018.
Inspired by the famous London Rose Playhouse built in 1587, Shakespeare’s Rose Theatre which opened in June, is situated beside the iconic York landmark of Clifford’s Tower and combines state-of-the-art scaffolding technology, corrugated iron and timber with the historic 13-sided design of a 16th century Shakespearean theatre.
It sits within a free-to-enter Elizabethan village showcasing the best of Yorkshire’s food and drink, with free wagon performances and other forms of Elizabethan entertainment, housing an audience of 950 people.
James Cundall, chief executive of Lunchbox Theatrical Productions, said: “William Shakespeare never knew trains in his day but if he did I am sure he would have been delighted that Grand Central has honoured him by naming one of its trains after him.
“Over 60,000 have already enjoyed our incredible summer of Shakespeare in York and I am sure many of them have used Grand Central to visit us in style. We are delighted to have the North East’s premium train provider as a sponsor of Shakespeare’s Rose Theatre.”