A community cricket festival was a huge hit thanks to the support of The Shire Bed Company.
The week-long festival, held just down the road from Shire Bed’s Dewsbury HQ, at Bradford’s Park Avenue, was held to encourage youngsters into the sport and promote the importance of being active. It also aims to tackle gender inequality through the #Bowling Out Gender In Equality initiative.
Shire Beds was one of the main shirt sponsors for two of the fixtures; Yorkshire Asian Select XI vs MCC XI and the Asian Women of Inspiration XI vs UK Armed Forces Ladies XI. The manufacturer was also part of the medal and trophy presentation party.
Fara Butt, sales and marketing director of The Shire Bed Company, said: “We were delighted to support the community cricket festival as it’s such a great event for the region – encouraging youngsters to get outside and be active, as well as helping to tackle gender inequality.”
Shire has also donated three beds to Yorkshire Diamonds, the ladies Yorkshire County Cricket Club (YCCC) team and England players.
The bed manufacturer, which is proud of its Yorkshire roots, is also a major sponsor of YCCC and Leeds Rhinos.
The company produces beds, mattresses and divan beds and supplies nationally and internationally to major retailers and the contract sector including education, care and hospitality.