Fox Agency has been appointed to launch the partnership between Andrew Page, one of the UK’s largest automotive parts distributors, and Mintex – one of the UK’s leading and longest-standing braking brands.
The six-figure contract will see B2B marketing specialist Fox Agency launch and promote the Andrew Page and Mintex partnership to the automotive aftermarket; targeting workshops and technicians across the UK.
Together, Andrew Page and Mintex have over 200 years’ combined history as two of the most recognisable names the UK automotive aftermarket.
Under the umbrella theme “A Match Made in Britain”, the integrated campaign includes the creation of brand collateral, video content, online and offline trade advertising, email marketing, activity across the Andrew Page branch network, and a customer sales promotion, culminating with an exclusive Mintex Mini Challenge Event at Donington Park race track.
Phil Woodcock, key account manager for TMD Friction, owner of the Mintex brand, said: “We chose Fox Agency for this hugely important launch campaign due to their creativity, integrated approach and expertise in the automotive aftermarket – their market knowledge and expertise is second-to-none!”
Ben Fox, director of Fox Agency, said: “Mintex and Andrew Page are two of the most recognisable brands in the UK automotive aftermarket. To be appointed to work on the partnership launch campaign is an honour and testament to the expertise and creativity of the Fox team.”