Beers from Yorkshire and the North of England will be going “head to (non) head” against rivals from the South at a charity fundraiser being staged this month by one of the country’s best-known breweries.
The Great British Beer Off is being organised in support of “Men of Oar”, a four-man team who will undertake the World’s toughest row across the Atlantic Ocean in December 2018.
The team, including Will Theakston, son of brewery executive director Simon Theakston will row 3,000 miles across the Atlantic, with the aim of raising £250,000 for two charities, Bowel Cancer UK and Combat Stress.
Monies are being raised via sponsorships, events and fund-raising activities such as the Great British Beer Off!
The event is taking place at Theakston Brewery, Masham on Saturday, October 13, and will feature a host of beers from all over the country, a full day of live music from an array of local musicians and bands, street–food from Harrogate Food & Drink co, and rowing competitions to support The Men of Oar Atlantic rowing challenge.
The North will be proudly represented on the day with beers from Daleside, Cameron’s and of course Theakston breweries, whilst beers from Fuller’s, Shepherd Neame and Beavertown breweries will be flying the flag for the South.
T&R Theakston Ltd Marketing Manager Victoria Bramley said: “We really wanted to do something at the Brewery to support these four extraordinary men who are taking on one of the toughest challenges to raise vital funds for two fantastic charities.
“We wanted to do something a little different and came up with the idea of the Great British Beer Off, which will be serving some delicious beers from the North and the South of the Country!
“Beers from the North are designed to be drunk through a creamy ‘head’, whilst those from the South are not, hence the ‘head to (non) head’ challenge!
“And, in case the sun doesn’t shine, we have a wet weather contingency ensuring there won’t be any soggy bottoms! The Great British Beer off will take place come rain or shine.”
Victoria added: “We are in the process of putting the finishing touches to the day, including the musical line up, and further announcements will be made on social media as we get closer to the day.”
Theakston’s Great British Beer Off starts at noon on Saturday, October 13, and runs through until 10pm.Entry is free.
Further details about the Men of Oar challenge can be obtained by visiting their website, www.menofoar.com