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Yorkshire model launches new “Colours May Vary” fashion label

Pictured are CMV creators Joel, left, and Leroy McIntosh

A Yorkshire-born fashion model has drawn from his experiences both in front of the camera and on the catwalk to launch his own fashion label.

And Joel G is confident his “Colours May Vary” range of men’s T-Shirts will catch the eye of the fashion-conscious both in his home town of and much further afield.

In addition to selling his designer tops via the business’s own website, Joel and business partners Leroy McIntosh and , are in talks with on-line fashion retailer , and also a well-known independent Leeds store about stocking a range unique to them.

Joel said: “We are three Yorkshire lads who love fashion and love looking good. We all have similar tastes and the three of us bring different skills into the mix.

“Whilst I’m a model, Leroy is a UEFA B Licenced coach at Barnsley Academy and Liam has a background in sales.

“The inspirations for our designs come from a variety of different sources including American artist Jean-Michael Basquiat and legendary Harlem couturier , who has recently been working with Gucci.

“We have already built up a loyal following and our T-shirts are being worn by underground music artists, Instagram ‘stars’ and an up-and-coming Manchester boxer who has a significant social media following.”

Joel said that once a new design had been agreed, the CMV T-shirts were then “created” in a studio on the outskirts of Leeds. Consumers will then be able to choose the design, the colour and size of the T-shirt it is to be printed on.

Joel added: “Before embarking on this exciting adventure we did plenty of research, which included a fact-finding trip to China, market-testing various designs and the colours of the T-Shirts.

“For us to be listed on ASOS Marketplace we need to have a minimum of 15 different designs, which I’m delighted to say we have. We are also in advanced negotiations with a prominent Leeds fashion store about creating a special range just for them.

“We are timing our launch with the start of the new university year, as we are targeting a younger market. That said, we believe our T-shirts will appeal to men of all ages.

“And whilst the colours may vary, there’s two critical elements that will always stay the same – the freshness of the designs and the quality of the product.”


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