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Magic Rock invests in first Innofill Can compact line in UK

Huddersfield-based Magic Rock Brewing have invested in a new KHS canning facility with support from HSBC UK

Magic Rock Brewing has invested in a Innofill CAN Compact line from KHS, the first line of its type to be installed within the United Kingdom.

The facility, an £850,000 investment that has been facilitated with the help of HSBC UK and HSBC Asset Finance, represents Magic Rocks ongoing commitment to quality.

The line will deliver industry leading speed and pack quality to the craft beer sector and the flexibility to pack in two different can sizes as well as label smaller runs of special beers in-line.

Richard Burhouse, managing Director  Magic Rock, said: “We had a number of priorities when choosing our new canning facility, the first was quality closely followed by footprint and then price.

“KHS delivered on all three fronts, with industry leading quality standards, the smallest footprint of any comparable line and competitive pricing. The delivery and installation was completed in a professional and efficient manner and the line has performed impeccably. If you’re looking for an integrated packaging solution I’d have no hesitation recommending KHS for your project.” 

Matthew Joy, HSBC UK’s senior commercial manager for West & North Yorkshire, said: “Magic Rock Brewing has been a pioneer in beer canning over the last three years, receiving international praise for bringing consistent high-quality produce to the UK and across the world. Care for craft has been matched with a clear business strategy and this latest investment supports the business to meet growing demand whilst improving its sustainable credentials.”

Magic Rock Brewing has grown its canned beer range significantly over the last three years. Starting with three of their core range beers beginning to be canned in September 2015, to ten core range canned beers in 2018 with the addition of monthly special release beers.

Sales figures have increased steadily over the last three years with 53000 cases sold in 2016, 79000 in 2017 and 2018’s sales already matching 2017 by the middle of October. The new filling line will enable further sales growth in the can sector by allowing Magic Rock to fill more cans faster and more efficiently with improved stability and shelf life. 

Stuart Ross, head brewer, said: “Magic Rock began canning in 2015 following our relocation to a new site, after two years of rapid expansion and increases in canned beer sales we found the need review our canning situation. Our goals were to increase efficiency, reduce beer loses, reduce TPO, future proof our packaging capacity, and improve stability and the quality of the final product. With careful consideration and planning we chose the KHS Innofill canning line.”

Andy Carter, KHS, said: “Four years ago, at KHS, we launched a completely new filling system with our Innofill Can DVD series. Developed for larger capacities, we’ve now scaled down this technology to meet the stringent quality demands of respected craft brewers like Magic Rock.

“With its efficient CO2 purging system the machine ensures extremely low oxygen pickup. Thanks to its patented purging process it also consumes about 30 per cent less carbon dioxide than conventional systems.

“One of the innovative features of the Innofill CAN Compact is its extremely hygienic design. This has eliminated the need for water lubrication, simplified cleaning and dramatically improved service life.

“KHS uses PTFE materials in the filling valve, for example to seal the filling valve piston and in the gas membranes. Flavour carryover when changing the product to be filled is eliminated, a feature of special interest to Magic Rock who brew a large number of different beers.

“The fill head design also enables can ends from 200 to 206 to be processed. “We’ve managed to develop an uncomplicated piece of standard equipment which keeps procurement costs as low as possible.”

Magic Rock Brewing is looking forward to developing their production in partnership with KHS and the other companies that are a part of their new canning line. Ska Fabrication based in Colorado, USA, Atlanta based in Italy and Advanced Dynamics, based in the United Kingdom.

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