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Shire Beds advertises at England cricket tour of Sri Lanka

Shire Beds advertises at England Cricket Tour Of Sri Lanka

The Shire Bed Company is taking a ringside appearance at ’s current tour of Sri Lanka. 

The bed manufacturer is featuring on a perimeter board across all nine game grounds to show its support for the squad throughout the tour, which runs until November 27. 

, marketing director of The Shire Bed Company, said: “We’re among a number of high-profile British companies advertising at the grounds where England plays during its tour of Sri Lanka – it’s a great opportunity to further promote the Shire brand as well as support a sport which the whole family enjoys.” 

Proud of its Yorkshire roots, the Dewsbury-based manufacturer is also a major sponsor of Yorkshire County Cricket Club (YCCC) and rugby league team Rhinos. 

Its partnership agreement with the two clubs has seen Shire develop a range of professional mattresses which – using feedback from players, coaches and physios – offer the rest and recovery benefits essential to elite athletes.  

The company supplies nationally and internationally to major retailers and the contract sector including education, care and hospitality.

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