The Shire Bed Company is taking a ringside appearance at England Cricket Team’s current tour of Sri Lanka.
The bed manufacturer is featuring on a perimeter board across all nine game grounds to show its support for the squad throughout the tour, which runs until November 27.
Fara Butt, marketing director of The Shire Bed Company, said: “We’re among a number of high-profile British companies advertising at the grounds where England plays during its tour of Sri Lanka – it’s a great opportunity to further promote the Shire brand as well as support a sport which the whole family enjoys.”
Proud of its Yorkshire roots, the Dewsbury-based manufacturer is also a major sponsor of Yorkshire County Cricket Club (YCCC) and rugby league team Leeds Rhinos.
Its partnership agreement with the two clubs has seen Shire develop a range of professional mattresses which – using feedback from players, coaches and physios – offer the rest and recovery benefits essential to elite athletes.
The company supplies nationally and internationally to major retailers and the contract sector including education, care and hospitality.