B2B marketing specialist Fox Agency has appointed Spencer Williams as group account director.
Spencer brings more than 20 years’ experience in both agency and in-house roles; including holding the position of head of global brand marketing at JCB and working with clients including Volvo Trucks, Volvo Construction, Vauxhall, BDR Thermea and Saint-Gobain while in agency positions.
As group account director, Spencer will oversee key accounts across global automotive and industrial markets, providing strategic direction across digital and traditional channels. He will also be central to the agency’s ongoing service across all TMD Friction, Euro Car Parts, Andrew Page and associated suppliers and brands.
Ben Fox, director of Fox Agency, said: “Spencer is a natural fit for us due to his extensive strategic marketing experience in B2B, working with some major global brands in our core markets. With his in-depth knowledge of the automotive, engineering and manufacturing sectors, he will hit the ground running with some of the agency’s key clients and help to strengthen these relationships even further.”
Fox Agency works globally with some of the biggest B2B brands across industry markets including engineering, technology, automotive, construction, electronics, finance and professional services. The agency’s services include integrated campaigns, PR, advertising and activation, websites, digital and apps, search and social, research, strategy and brand development.