Sheffield based creative agency Front has worked with Costcutter Supermarkets Group to activate its brand new ‘Scarily Good’ campaign for Halloween 2018.
The team at Front has brought to life Costcutter Supermarkets Group’s ‘Scarily Good’ theme via a series of adverts and advertorials for national press that is centred around a ‘scare and share’ message.
The campaign incorporates spooky recipes, drink ideas and craft activities including scary mask making kits.
Customers are being encouraged to ‘share their scare’ on social media using various hashtags: #scareandshare #shareyourscare #scareandwin #halloweencraft #halloweenrecipe #halloweenoffer
Lucy Redmond, senior account manager at Front, said: “According to Mintel, Halloween sales last year exceeded £320m so it’s an important trading period for Costcutter. Our aim was to build on the ‘Scarily Good’ campaign to make it as compelling and engaging as possible – both to families and young adults”
Jennifer Steel, brand manager at Costcutter Supermarkets Group, said: “Halloween has become more and more popular with all our persona audience groups, and so we wanted an engaging and creative activation to our campaign that would really help to communicate our special offers, tasty recipe ideas and fun activities.”