Following a competitive pitch process with a number of agencies, Aberfield Communications has been appointed by CPPGroup Plc, the leading international product innovation business, to deliver its PR and communications for both the Group and UK New Business team.
Aberfield will be supporting CPPGroup with its corporate and financial PR, communicating the company’s financial results and international market growth. It will also be supporting the New Business team as CPPGroup re-enters the UK market, which will involve announcing key product launches and partnerships.
Almost a year to the day since setting up its International Support Centre in Leeds, CPPGroup has spent time developing its culture and propositions which are built on the foundations of its people agenda and customer insight. It has had significant international growth through product development and acquisitions and wants to start communicating this success to the UK market and beyond, driving awareness and understanding of CPPGroup among investors and business audiences.
Sharon Johnson, global head of Communications at CPPGroup, said: “Aberfield’s in-depth audience analysis, which identified a gap in the market that CPPGroup could dominate from a comms perspective, really impressed us.
“We wanted to work with a partner that would have the ability to help us share our global success and roadmap, and Aberfield demonstrated a clear understanding of this. We were also keen to engage with a local agency that shares similar beliefs and values and it was clear from the outset that Aberfield are a great fit for us.
“We’re really excited to be working with the Aberfield team as we move onto the next phase of our ambitious growth plans.”
Tim Downs, director at Aberfield Communications, said: “We are joining the CPPGroup team at such an exciting time, especially as the business re-enters the UK market. We will focus on communicating the CPPGroup story, allowing us to deliver an innovative communications mix that will differentiate CPPGroup from its competitors, while also building trust in the brand.”