Part of a major re-development of the historic arcade being undertaken by the Allenby Commercial Ltd property development company, the shop will eventually feature a unique ‘Hull blend’ of delicious chocolate treats.
The family team also have plans to add a micro kitchen, desserterie and workshop space – serving hot chocolates and chocolate desserts and hosting social events – in the new year.
And they are recruiting for their ambitious new venture, looking for a new Paragon Store Manager to join the two additional members of staff they have already employed for the shop.
This marks the latest leg of an ongoing expansion for the business, which was originally established 14 years ago by former teacher Sally Hawkes and is now run by her son Ed Hawkes and daughter Amy Fenner. Two years ago, they added a chocolate café to their main Beverley shop, in the town’s Dyer Lane, and have seen trade build dramatically ever since.
Managing director Ed Hawkes said: “Opening the Beverley café was the natural next step for us in the town. It was a brave move but we’ve been overwhelmed by how popular it’s become, with people travelling from across Yorkshire and beyond to visit us.
“As a result, we’ve been hoping to build on this demand for a while by opening another outlet, but wanted to wait until we found the perfect venue.
“When we were approached by the Allenby Commercial team about their plans for Paragon Arcade, we knew straightaway that this was it.”
The new White Rabbit outlet will be in Unit 6 of Paragon Arcade, next door to Two Gingers Coffee House, and will offer their popular range of exquisite chocolates with plans to add a unique Hull blend to the mix in 2019. The site is currently undergoing a makeover to transform it into everyone’s vision of a magical chocolate shop ready for the Christmas build-up, in true White Rabbit style.
“The arcade is going to have all the magic of a Victorian shopping street, it will look beautiful and it’s the perfect home for us,” added Ed.
“We’re very excited about the move and planning to make it look very festive as you’d expect from a traditional chocolate shop in the run-up to Christmas.”
Their aspiration is to eventually produce much of the Hull shop’s chocolate on site, in authentic, traditional chocolatier-style.
The shop will open its doors on Thursday with an official opening event on Friday 17 November, featuring entertainment, giveaways, chocolate tasting and discount. Anyone visiting the store should quote Whiterabbit2 to enjoy their special 10 per cent off until 30 November.
Charlie Allenby, Allenby Commercial’s contracts manager, said: “As soon as we acquired Paragon Arcade in 2017 we embarked on a programme of improvements including a major renovation scheme and seven-days-a-week opening, and that continues.
“A priority was to open up the first floor, much of which had not been used for years, and White Rabbit has joined other recent arrivals Marla’s Deli and 80 Days Bier Markt in making the most of that.
“Occupancy is at 80 per cent and only the units undergoing refurbishment are vacant. They will become available in a few months and are already attracting interest. At a time when we are seeing almost daily reports of the pressures facing major retailers we are working hard to promote independent businesses which have character and creativity and want to work in an environment which is collaborative rather than competitive.”