A Yorkshire-based chocolate manufacturer has added another branch to its family tree with the appointment of Gemma Whitaker.
Gemma has a strong background in advertising sales and marketing, most recently working at software development company Basis Media as senior project manager. Prior to this, Gemma championed the publishing industry as an advertising sales manager at Newsquest.
Gemma will focus on maximising growth opportunities with existing and new customers.
Gemma said: “As a new position within the company, my role as marketing manager will be incredibly diverse, stretching from direct sales to brand management, working alongside the sales and digital marketing departments.
“My marketing background is a perfect fit for the Whitakers team as I can fully immerse myself in growing our social presence, creating engaging product material, new product development and evolving the brand itself.”
William Whitaker, managing director at Whitakers Chocolates, said: “I’m immensely excited about Gemma’s future at Whitakers. We celebrate 130 years in business next year which will be accompanied by innovative product launches and many more surprises. She has bags of enthusiasm that she shares with the team and helps work towards a common goal which will help shape the future of Whitakers.”
Gemma added: “Working alongside my husband has to be the best part for me as we both share the same passion, drive and commitment. Being personally and emotionally attached to the company will help me channel my excitement and dedication to the role. I’m really proud of what William and the family have achieved which makes my appointment even more special. However, we do have a rule not to talk shop too much at home!”
Whitakers Chocolates produces 10 million chocolates each week for the hospitality, promotional and retail sectors.