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Shire Beds launches Leeds Rhinos Bed

Leeds Rhino Players Callum Mclelland and Jamie Jones-Buchanan with captain Kallum Watkins and Ronnie The Rhino At The Launch Of Shire's Leeds Rhinos Bed

Avid Rhinos fans are in for a treat with the latest idea from The Shire Bed Company.

 The new Leeds Rhinos bed, which was officially launched at the Chiltern Mills store in Leeds with the team’s players, was developed with the Christmas gift market in mind, the familiar blue and yellow Rhinos logo takes pride of place on the bed headboard with multiple repeats of around the base.  

Fara Butt, marketing director of The Shire Bed Company, said: “We think this will really appeal to supporters of the club who want to ‘live and dream’ their team!” 

The bedstead is available in three sizes including a single, double and small double and retails from approximately £299. 

The bed manufacturer, which is proud of its Yorkshire roots, is also a major sponsor of Leeds Rhinos and Yorkshire County Cricket Club (YCCC). 

Shire’s arrangement with the two clubs has also allowed the company to develop two professional ranges of mattresses – Active Response and Anniversary Active – that incorporate feedback from players, coaches and physios, providing the rest and recovery benefits that are critical to elite athletes. 

The company supplies nationally and internationally to major retailers and the contract sector including education, care and hospitality.

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