Creative agency secures six-figure contract

Anthony Whiteside and Behrooz Saeed

A Yorkshire-based digital creative agency has secured a 12-month contract worth £110,000.

Tall, based in Marshall Court, Leeds has been appointed by innovative engineering firm, Absolute to strengthen its digital presence.

The agency has worked with Absolute, product engineers at the forefront of the printing industry for two decades, beginning with the development of ‘Sono’ which boasts world-first functionality. Appointed to create product branding, digital and print literature, video, website UX planning, design and build, Tall has brought the product to life through 3D visuals and animation, enabling Absolute’s customers to assess cost savings, performance and usability.

Following the success of Sono, Tall has now been contracted to create a brand re-fresh for Absolute’s three remaining products, giving each its own identity whilst bringing them in-line with the revised parent brand. Tall will take a digital-first approach to the re-brand and use this to create more life-like animations and support the development of Absolute’s on and offline marketing collateral.

Director of Tall, Behrooz Saeed, said: “We have a long-standing relationship with Absolute which began undertaking ‘Gravity’, a bespoke analysis of the company. This led to the development of the Sono brand and website which has been so successful that we will continue to work with the engineers to showcase their remaining products in line with Sono.”

Anthony Whiteside, managing director of Absolute, said: “Working with Tall has allowed us to create a professional image for a new brand which has had a great response. The success is largely down to the website which acts as our international sales force as 85 per cent of our customers are overseas. We’re working with the biggest manufacturers of packaging products across the world and we expect to supply systems worldwide in the coming months.

“Our ongoing partnership with Tall will allow us to extend our success across the group to assist in achieving our ambitious global growth targets.”

Established in 2000, Absolute is a growing Huddersfield-based engineering firm which formed part of the global Pamarco group in 2013. It plans to double the size of the business over the next four years.

Founded in 2011 by Guy Utley, with technical director Behrooz Saeed coming on board in 2017, Tall is at the forefront of the digital design sector. The company produces creative experiences for a range of clients with extensive experience in manufacturing and engineering.

Absolute’s new website will go live in 2019.


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