Bradford district sparkled this December

The Broadway's festive launch

Christmas was well and truly brought to life across the Bradford district this month with live theatre performances, carol services and farmers markets.

Sparkling Bradford, a campaign which incorporates all of the season’s experiences, has seen hundreds of people gather at numerous events over the winter season to enjoy everything the district has to offer.

Coun Sarah Ferriby, executive member for healthy people and places at Bradford Council, said: “We’re thrilled with the success of Sparkling Bradford. This has been the first Christmas campaign encompassing all that Bradford has to offer; it’s fantastic to see the whole district getting in the Christmas spirit.

“We’ve had tremendous feedback from event-goers who have commented on how lively the district has been over these past few months and the fantastic range of events – there’s something on almost every day! Through this campaign, we’re putting Bradford on the map as a top Christmas destination of the North.”

The district’s inaugural campaign was launched at The Broadway Bradford’s Festive Launch in November. General manager Ian Ward said: “It’s been a fantastic festive period so far since the Sparkling Bradford launch; we saw a 4.6 per cent increase in November footfall which bucks the national trend of being down 3.8 per cent.”

Coun Sarah Ferriby, added: “The magnificent range of events has drawn in not only locals, but families from across the North. It has been a huge success and continues to drive excitement and intrigue into the Bradford district.”

Sparkling Bradford is a collaborative campaign created by Bradford Council, The Broadway Bradford, Visit Bradford, Made in Bradford and the University of Bradford. The programme encompasses all of the season’s festive experiences highlighting the district as a key Christmas destination this winter.


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