Appointed as Architects following the successful completion of Haribo’s London Designer Outlet shop in 2017, MWA were responsible for designing the store’s internal layout, features and external signage, incorporating Haribo’s fun personality and colour palettes and transforming the 1,487 sq ft space into a fun and inviting store.
High quality, bespoke furniture and perimeter displays, which resemble giant packets of sweets, have been designed by MWA and feature throughout the store, helping to create a space which is easy to navigate whilst also showcasing the brand’s distinct identity and extensive range of products
Marcus Walsh, director at MWA, said: “Once again it was great to work with the Haribo team and bring the happy world of Haribo to life. Our previous work on the London Designer Outlet store meant we were able to replicate what worked well and make slight tweaks and improvements in other places.”
“3D modelling and the use of Revit was integral to the store’s design, helping both ourselves and the client to visualise how the finished store would look and make adjustments where necessary.”
Rebecca Fox, retail manager at Haribo, said: “We’re proud to see our second store come to life. MWA’s knowledge of our London Designer Outlet store and wider retail sector meant the shop design and fitout ran smoothly and perfectly captured our distinctive identity and fun personality.”
Main contractor, SIM Shopfitting, worked with MWA throughout the development and were responsible for delivering the successful shop fit out project.