Continuum Attractions’ Emmerdale Village Tour has won VisitEngland’s prestigious award for the Best Told Story for 2018.
Following an annual assessment by VisitEngland, the Emmerdale Tour was one of 76 attractions around the country that have been awarded an accolade, based on the score they obtained following their Visitor Attraction Quality Scheme assessment.
The attraction has been acknowledged as a result of the outstanding experience in story-telling that it provided.
Nikki Jacobs, general manager of the Emmerdale Village Tour, said: “This award is a fantastic win for us. VisitEngland’s Best Told Story award is the epitome of what we’re providing for our visitors and we’re very proud to be the recipient.
“The challenge for the destination market is that visitors now expect a more immersive experience and we’ve worked hard to ensure the Emmerdale story is told in a manner that appeals to everyone and encompasses all that this nationally renowned programme holds at its heart – a drama built on family, friends and foes in a West Yorkshire village – our priority is that the tour includes a story that works for fans as well as those looking for time well spent.”
Jules Ozbek, head of Sales and Marketing at Continuum, said: “We are delighted for the team who work hard to bring the Emmerdale story alive and engage all our visitors with this exceptional visitor destination.
“Only three attractions in Yorkshire achieved accolades in 2018, so we are thrilled to receive the recognition from VisitEngland. Our USP remains a constant, to provide exceptional engagement with our visitors and offer them a special experience that sets us apart from our competitors.
“The Emmerdale Village Tour sets the standard and provides a great example too of how we can collaborate with organisations to help them tell their story in a truly unique way.”
Continuum announced in December that it had ended the year with a celebration of its largest haul of awards since the company was founded in 1984, including a previous win in 2018 from VisitEngland with Gold for York’s Chocolate Story for the Best Guided Tour.