Signage company completes rebrand at National Cycling Centre

Hull signage and vehicle branding company, Designs, has completed a major rebrand at the HSBC National Cycling Centre. 

A three-month project, the rebrand was commissioned to accommodate the new HSBC branding, which needed updating throughout the ventre. 

Known as the “home of British cycling”, the HSBC National Cycling Centre is home to Britain’s first indoor Olympic cycling track. One of the World’s finest and fastest board tracks, regular users include members of the GB track cycling team and famous cyclists including Chris Hoy and Laura Kenny. 

Taking over five days to install, Designs produced all of the exterior and interior brand elements for the Centre – including illuminated flex face signs, built-up facia signage, directional wayfinding and numerous internal wall wraps, perimeter boards and large format banners. 

Rob Daysley, managing director at Designs, said: “The team here at Designs worked overnight to ensure that the rebrand was effective and on schedule. 

“Having worked with MACactive – who manage The National Cycling Centre, before, we were delighted to work on the rebrand. We have built a good relationship with trust over the years, and there was no hesitation from either party when considering carrying out the rebrand.” 

A leading supplier of sports stadium signage and branding, Designs has over 14 years’ experience in the industry. Delivering an in-house service, their objective is to help clients increase revenue from existing signage and help reduce stadium branding costs. 

Understanding the importance of creating a participant and spectator experience that leaves them wanting more, Designs has completed projects at football stadiums for clubs including Leeds United, Wolverhampton Wanderers and Millwall, as well as branding at Twickenham rugby stadium and the cricket ground Headingley. 

First opening in 1994, The HSBC National Cycling Centre is in constant use seven days a week, and, thanks to the comprehensive programme of activities for all levels of ability is one of the busiest in the world. From elite athletes to novices, the track offers sessions to anyone seeking to experience cycling. 

The Centre is also now home to a £24m purpose-built indoor BMX complex – the UK’s only permanent indoor BMX track with seating for two thousand fans. There is also a Mountain Bike trail which runs through Clayton Vale, a green space through the Medlock River Valley Corridor, as well as a skills zone that features a pump track and plenty of Technical Trail features.

One of the UK’s leading signage and vehicle branding companies, Designs was first founded in 1993, and have continuously invested in the latest technology and equipment, enabling them to meet clients demand for a quality product. They have also expanded the business’s large format print department in order to win large commercial and retail contracts nationwide.


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