Huddersfield-based retailer 247 Blinds attributes its record growth to continued investment in the ecommerce experience and through diversifying its product offering.
The online retailer, who aim to be number one for blinds in the UK, made its highest ever turnover of £25m in 2018 and has since undergone a complete brand refresh, coinciding with the release of its first television advert in February.
Co-founder and director of 247Blinds Jason Peterkin, said: “We are extremely pleased with the direction the business has taken over the last few years and are confident that 2019 will be another year of great success for us.
“We felt it was important to undergo a brand refresh, to reflect on our achievements and aspirations while ensuring we’re continuously offering the best customer experience and product offering on the market.
“As part of our ongoing marketing strategy, we want the 247 Blinds brand to grow as a household name and the launch of the new television advert is crucial in enabling us to achieve this. The advert emcompasses our key priorities as a business; offering great quality, affordable made to measure blinds that are easy to fit with an unbeatable delivery time.”
247 Blinds was established 13 years ago by Jason Peterkin and David Maher and has rapidly expanded to now home 35 employees. The new advert aims to position the retailer as a household name and one of the leading made to measure blind sellers in the UK.
The retailer recently saw one of its founding directors, Jason Peterkin, take full control of the business and is predicting that 2019 will be its most successful year yet, with ongoing investment into its product ranges and continued development of the website to make it faster and easier to use than ever before.
247 Blinds was founded in 2005 and specialises in a range of products such as; roller, roman, Venetian, vertical, day night blinds and plantation shutters.