“Appy days” for The Lucre Group with latest account win

Lucre adds mobile contract comparison business to its tech division

PR and creative content agency, The Lucre Group, has announced the latest account win for its tech division; yboo.

yboo is a free-to-download app designed to help people find the best mobile contract deal for them.

The fast-growing start-up, based in West Yorkshire, is the first app in the world to offer consumers personalised network recommendations based on price and signal strength in the areas where they live, work and hang out.

The ambitious technology company champions consumer rights and provides powerful big data insights to the mobile industry, shaping the future of mobile networks and changing the landscape for how consumers purchase mobile deals.

Appointed on retainer to support with driving awareness across consumer media, trade and digital channels, Lucre’s work aligns directly to the business plan of driving downloads and supporting the mobile bill saving revolution.

From brand positioning and experiential event planning through to influencer and media relations, the Lucre team will ensure that the yboo is known and used by mobile customers across the UK.

Martyn Gould, CEO of yboo, said: “With more people realising the cost saving implications of switching their mobile contract, our app provides consumer clarity on what the best network provider is for them based on price and signal coverage – a first in the UK market.

“The Lucre Group really understood what our brand was about and what we hoped to achieve, in addition to being armed with creative ideas on how to inform and excite the public. This is the next step in growing the company, and we can’t wait to start working with the team.”

Sophie Spyropoulos, Lucre co-owner and director, said: “It’s an exciting time for yboo and we’re delighted to be chosen as the trusted PR partner.

“The business has gone from strength to strength in a very short space of time, with ambitious growth plans, and we look forward to supporting them on that journey, building brand awareness among the UK public and in the mobile industry.  It’s a fantastic new addition to our rapidly expanding ‘Tech and The City’ division.”


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