Businesses gear up for world cycling championships

More roadshows are being held across the Harrogate district to help businesses make the most of the UCI Road World Championships.

Another seven dates have been announced for the ‘Harrogate Welcomes the World’ events which showcase how local companies and organisations can maximise the business opportunities presented by one of the world’s biggest sporting events.

The free-to-attend roadshows are being staged by Harrogate Borough Council as the district gears up to welcome the cycling championships on 21-29 September. Every race will finish in Harrogate.

The next roadshows take place on:

10 April: Henshaws, Knaresborough 4.30pm

30 April: Council Chamber, Pateley Bridge, 6pm

1 May: Ripon Community House, 8.30am

8 May: Hotel du Vin, Harrogate, 11.30am

14 May: Henshaws, Knaresborough, 4.30pm

21 May: Ripon Community House, 4.30pm

5 June: Wesley Centre, Harrogate, 5pm.

Attendees will hear from local organising committee Yorkshire 2019 and Harrogate Borough Council. There will also be a marketing masterclass from Harrogate-based PR experts Cicada.

Thousands of visitors from across the world are expected in the district over the nine days of racing. There will be an estimated global television audience of 250 million and more than three million roadside spectators.

Coun Graham Swift, Cabinet Member Resources, Enterprise and Economic Development at Harrogate Borough Council, said: “Our roadshows provide everything businesses need to know about this sporting spectacle as well as ideas and tips to help them make the most of this once in a lifetime opportunity.”

To book your place, visit

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