Rural Solutions makes two new strategic appointments

Dawn Mercer

Nationwide Rural Diversification, Planning and Development specialists Rural Solutions has made two key appointments.

Dawn Mercer joins as a senior consultant based in Oxfordshire and Richard Baldwin joins as associate director at the company’s headquarters in Skipton. Both will be part of the growing advisory team.

Dawn comes to Rural Solutions from Vision XS, a visitor experience company specialising in leisure and tourism, where she has spent the last eight years working closely with clients to create development strategies and accompanying business plans for leisure and tourism operators and land-owners looking to diversify.

Dawn Mercer, senior consultant at Rural Solutions, said: “It is clear to see the positive impact that Rural Solutions has made on the rural landscape of Britain. Having been lucky enough to live in the Countryside my entire life, it is something that is of great importance to me and I’m extremely excited to be able to use my leisure and tourism knowledge with Rural Solutions to spearhead positive strategies for our clients, whilst also having an impact on the shape of the countryside for the future.”

Richard comes from the hotels and leisure department of Avison Young, a global real estate firm, and has amassed an impressive 22 years’ worth of general practice leisure property experience. Specialising in trading entities throughout the UK, he has worked on a broad number of projects in a wide variety of sub sectors including day visitor attractions, accommodation projects, golf and sporting facilities.

Richard Baldwin, associate director at Rural Solutions, said: “Living in the Yorkshire Dales, I am passionate about the countryside and ensuring everyone has the chance to not only experience it, but also appreciate and get the most out of it. I’m thrilled to be joining Rural Solutions, with the opportunity to apply my extensive leisure and property knowledge into the evolving rural sector.”

Having developed a stellar team of advisers, planners, architects and landscape architects Rural Solutions is now, more than ever, at the forefront of rural diversification and development.

William Fry, managing director of Rural Solutions, said: “In what is to be our tenth year as rural diversification and development specialists, we are grateful to Dawn and Richard for joining our growing advisory team.

“Given recent political events, there is no time like the present for helping land and estate owners maximise their assets in order to secure the futures of generations to come – our advisory team is key in making this happen and making a lasting change to rural Britain”


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