UK research and development tax credit specialists Jumpstart is powering up its communications with the help of marketing automation platform Force24.
The science and technology firm wants to effectively tailor the content and timing of its conversations for new and existing customers, and deliver personalised, GDPR-compliant marketing campaigns that can be sent out in only a few clicks.
Yorkshire-based Force24 has worked closely with the Scottish-headquartered organisation to set-up pre-coded html email templates that are suitable for mobile devices, and an online appointment booking process – in a bid to help ‘jumpstart’ increased conversions, revenue and campaign ROI.
Jumpstart’s communications manager Laetitia Guichard, said: “We wanted something that was intuitive and easy for us to get our messages across with clarity to a targeted audience – and Force24’s platform does just that with its fresh and modern approach when speaking to customers, and managing data.
“We have a positive relationship with the team, they’re always ready to help and quick to respond. It’s a refreshing change from previous technologies we’ve used that have been clunky and counter-intuitive – we’ve learnt that marketing automation doesn’t have to be overly-complicated.”
Adam Oldfield, managing director of Force24, added: “Having worked with the Jumpstart team to produce relevant, engaging communications that can cut through ‘noise’ online, we knew our platform could offer a solution to re-engage with its existing customers, and attract further prospects.
“Jumpstart can use our services to create opportunities that can seriously enhance their overall bottom line, allow them to connect with targets quickly, and increase their in-house productivity as a result. It’s a pleasure to team up and deliver an exciting range of tailored communications.”
Founded in 2010, Force24 delivers humanised communications so organisations can use its intelligent UK-built platform to talk directly to customers through various methods such as email, SMS, direct mail and social media.
Having secured investment from Northern Powerhouse Investment Fund – Mercia Debt Finance, to support the development of the platform, Force24 has since gone on to win a commendation for Marketing Automation Vendor of the Year at The B2B Marketing 2019 Martech Awards.