The technical director and co-founder of Leeds digital agency Parallax has been named in the British Interactive Media Association’s list of influential industry leaders.
James Hall has officially entered the BIMA 100 class of 2019, having been recognised for his work with emerging technologies.
Having spent much of his recent time building an all-encompassing “Internet-of-Things” platform for intelligent street-lighting, it was James’ work on the next generation IoT software for smart cities that caught the attention of BIMA. He was also honoured for his contributions to interactive media, which includes a number of experiential projects for a major high street shoe brand that made creative use of in-store touch-screens and photo printers.
James attended the prestigious BIMA celebration in London recently, taking place at the OXO Tower with the other 99 talented digital and media pioneers, alongside fresh inductees to the BIMA Hall of Fame.
“It was a really great event and I’m honoured to be included in the BIMA 100,” James said. “There were some amazing talks – particularly the one from Head of ITV Dame Carolyn McCall – along with a fantastically diverse line-up and a well-balanced representation of gender, which is refreshing to see in digital!”
As a not-for-profit industry body representing the interactive media and digital content sector, BIMA exists to drive excellence and innovation in the UK. And in a country with so many exciting digital pioneers, entrepreneurs and change-makers, James has helped put Leeds firmly on the map with his recognition in the Tech Trailblazer category.
James has worked in the digital sector for more than a decade, producing software and apps for high-profile clients such as British Airways, Enterprise Car Club and NASA. No stranger to exclusive clubs, he is an accredited AWS Community Hero – one of just 13 expert developers holding the title in Europe and the Middle East for their outstanding knowledge of Amazon Web Services.
As host of the Leeds AWS User Group, he also speaks at the international AWS summits in London and Manchester, giving talks on cloud computing and serverless technology.