The Yorkshire Agricultural Society has appointed Harrogate based Alchemy Media to deliver their 2019 advertising campaign.
“Celebrating the best of British farming, food and agriculture across three days in July, the Great Yorkshire Show is set for another spectacular year”, said Natalie Tam, sales and marketing manager at Yorkshire Agricultural Society.
“Alchemy demonstrated an improvement in media-driven ticket sales for us in 2018, so we’ve been able to take the learnings from that success to create something bigger and better for this year.”
The advertising campaign launches in June with a high-profile TV campaign on ITV to drive awareness, including spots around Emmerdale, ITV’s flagship soap set in Yorkshire. The campaign is supported by digital activity designed to deliver ticket sales.
Bridget Moore, managing director at Alchemy, said: “We were delighted to be asked to deliver a media campaign to support this iconic Yorkshire event. The entire team at Alchemy Media are immensely proud of our strong Yorkshire values, which are found in abundance at the Great Yorkshire Show – it really is a perfect union.”