Global consumer electronics manufacturer, Hisense, has appointed independent media planning and buying agency, Alchemy Media, to launch its first UK consumer advertising campaign across TV and digital media.
Following heavyweight investment in global sporting sponsorships in recent years, including the FIFA 2018 Russia World Cup ™, EUFA Euro 2016™ and Euro 2020 tournaments, Hisense has grown considerable brand awareness and cemented their position as the third largest 4K TV manufacturer globally. However, research indicates that consumer awareness of its broader offering across brown and white goods in the UK is more limited.
The new campaign, created by Leeds-based agency Ponderosa, showcases the wide range of Hisense products available to UK consumers through national high street and online retailers. With a clever spin on the brand name, Ponderosa have created an ad which encourages consumers to “say Hi to…TVs that look as good off as they do on… ovens that self-clean… dishwashers that also dry”, cleverly introducing the outstanding features incorporated in Hisense products.
TV airtime across ITV, Sky and Channel 4 airing in July and August will drive high awareness and build consideration in the UK market, and is supported with programmatic digital activity.
Karen Light, planning director, said: “Alchemy is delighted to be working with Hisense on this exciting campaign. They are a huge global player, and we immediately recognised what they have to offer the UK market. We’re really looking forward to working with them to build a stronger presence here in the UK.”
Senior marketing manager at Hisense UK, Arun Bhatoye, said: “Hisense celebrates its 50th anniversary this year, and in line with growing awareness of our brand and products, 2019 also heralds a stepchange in consumer marketing support in the UK.
“We’re delighted with the work produced by the teams at Hisense, Ponderosa and Alchemy, and look forward to watching this come to life over the coming months.”