Leeds-based Fullers Foods International Plc has announced the appointment of Rebecca Allan to its team.
Rebecca has extensive experience in both food manufacturing and retails customers. She joins the Fullers team from BBF Hull Ltd – formerly Greencore Cakes and Desserts – where she was a senior business account manager, looking after Asda.
She will be responsible for the expanding Aldi and Co-op accounts at Fullers.
Jason Fuller, joint CEO of Fullers with his brother Adam, said: “I am delighted to welcome Rebecca to Fullers Foods. Rebecca has an excellent track record in the food sector and will be a valuable asset to our customers and internal team.
Kevin Smith, managing director, Fullers Foods, said: “Rebecca’s appointment is part of the ongoing development programme we are implementing, and I am confident that her expertise will prove of significant value as we continue to build on the relationships and service we provide to the retail and food service sector. Her experience will bring a fresh view and drive in our approach.
Rebecca Allan said: “Fullers Foods is a strong business and I am delighted to be joining them at such an exciting time. I look forward to working with a talented and motivated team and ensuring that we strengthen and develop our relationship with key clients.”
Rebecca, who graduated with a First Class Honours degree in Business Studies at Lancaster University, previously worked for 2 Sisters Food Group, Asda and Netto, as well at BBF Hull.
Fullers Foods will work with Co-Op and Aldi on a plan jointly to face the increasing challenges of the food industry, creating a faster more commercial network with improved value and availability for customers while supporting farmers, production facilities and distribution networks throughout the UK and Europe.