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Tech start-up to be global grand salm for digital tennis community

Jake Fox and Cameron Almas at WeTennis, Leeds

A Leeds-based digital community and performance app for amateur tennis players is launching thanks to the guidance and support the founders received from AD:VENTURE, the ERDF funded programme supporting start-ups and scale ups throughout the Leeds City Region.

Founded by Cameron Almas and Jake Fox, WeTennis provides the sporting community with a platform that connects players together and allows them to track and display their performance stats against other enthusiasts.

Recognising that tennis players were being underserved by digital propositions, the founders developed a platform that uses match data to deliver advanced analytics and smart matchmaking allowing players to have a unique digital experience, accompanying their passion for the sport.

Understanding the importance of being surrounded by people with valuable experience and expertise, Cameron and Jake approached AD:VENTURE and were connected with professional Business Engagement Manager, Deborah Hetherington.

Jake comments: “I’m from a commercial background and Cameron’s past experience includes tennis retail, but as first-time founders of a business we needed to be connected with the right people to help validate the demand for WeTennis and also access support that could help us to make it happen.

“Deborah was an incredible help. Not only was she very informative and easily accessible, she also had access to a very diverse network of professionals. She connected us with Leeds Beckett University lecturer, Paul Rhodes, who acted as a mentor in the early days of WeTennis and helped us shape the value proposition and route-to-market strategy.”

Jake and Cameron also attended a one-day event in Halifax facilitated by AD:VENTURE, which was a “knowledge sprint” workshop offering a detailed insight into different areas of business, from product development, marketing and securing funds to name a few.

Along with the mentoring support, WeTennis also benefitted from the work carried out by a team of students from Leeds Beckett University. The student team worked with WeTennis over a three-month period, conducting consumer market research in order to validate the demand for the product.

Jake said: “The event in Halifax, which I saw as a ‘knowledge sprint’, showed us how to secure funding, market our product and the process of product development. Following this, the next step was to test and develop the WeTennis prototype.

“Once again, through Paul, a team of students from Leeds Beckett University collaborated with us for a three-month period, adding invaluable insight in how to tweak and change the app in preparation for its launch.”

Coun Judith Blake, leader of Leeds City Council, comments: “As well as accelerating the growth of established businesses across the Leeds City Region, the AD:VENTURE programme also helps empower budding entrepreneurs that are taking their first steps into launching brand new ventures.

“The Leeds City Region is becoming one of the UK’s leading hotspots for innovative, tech start-ups and WeTennis is no exception. Both Jake and Cameron are bringing to market an extremely exciting and unique offering, which is why the support, advice and guidance from AD:VENTURE has been so crucial.

“With such a diverse economy, it is great to know there is a programme in place that can offer expert support to start-ups and scale ups that helps them to grow and flourish.”

Following the early support received from AD:VENTURE, WeTennis built a well-rounded business plan which then helped secure £40,000 funding from the Business Enterprise Fund. This funding has been used to build the first version of the WeTennis app and the company has now established partnerships with clubs and universities in the UK and USA.

With the ability to record games, track and display performance analytics and interact with other players, WeTennis is aiming to become sports newest global digital community.

Find out more information about the WeTennis app here: https://wetennis.app/. To find out about the practical and funding support that can be accessed through AD:VENTURE please visit: www.ad-venture.org.uk.

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