Exciting plans for popular outlet shopping centre Junction 32 have been unveiled ahead of its twentieth birthday.
Formerly known as Freeport, the shopping outlet just off the M62 was bought by Landsec in 2017. Junction 32 will undergo a full rebrand which includes a complete redesign of the centre and shop façades, outdoor landscaping, and a fresh brand identity that will be rolled out in all marketing collateral and activity, starting with brand new TV adverts launching in October half-term.
The new brand identity is being introduced ahead of a roaring 1920’s themed celebratory weekend on September 7 and 8, where customers will experience a glimpse of what’s to come from the centre. Activities will include 3D artwork, a giant game of pass the parcel, performances from Wakefield Gospel Choir and chances to win prizes and gift cards.
Darren Winter, centre manager at Junction 32, said: “I’m thrilled that we’re able to reveal our plans for a transformation just two years after our acquisition by Landsec – it’s especially timely as we celebrate 20 years of successful retail relationships.
“We’re always working to evolve and provide our customers with the very best shopping experience. We look forward to sharing more details of our exciting plans to improve the centre in the coming months and to offer a more premium outlet shopping experience.”
Junction 32’s transformation will continue into the new year when works to redesign the centre, including shop facades and landscaping, will commence.