Dowsing & Reynolds has reported a 100 per cent increase in turnover year on year, as the brand enters its busiest trading period in the run up to Christmas.
Having seen accelerated growth since the company launched in 2012, Dowsing & Reynolds is forecast to turnover an impressive £5m in 2019. The self-financed, Meanwood-based brand currently employs 45 people, a number which is expected to rise to 50 by the end of the year.
The design-led interior décor brand sells items such statement lighting, handles, uniquely-finished plug sockets and light switches, taps, showers and faux foliage, and is run by James and Ally Dowsing-Reynolds and Tony Green. From humble beginnings with James creating bespoke lamps from concrete coupled with filament-style light bulbs, the team grew over the years as further products were added to the Dowsing & Reynolds portfolio.
James Dowsing-Reynolds said: “Homeowners and renters alike are becoming increasingly more design and trend-led. The explosion of influencers and public figures showcasing their homes across social and traditional media has in-turn, created a sharp spike in products with details that can transform a room.
“We’re thrilled with our business performance and truly believe that our products speak for themselves. 2018 was a phenomenal year with projections for 2019 surpassing that, making us very excited as a team for 2020. We have a number of business announcements planned including brand new ranges and products.”
The home and garden market has rocketed in recent years to a value of almost £14bn in the UK alone, with homeowners collectively spending £295bn renovating their homes in the last five years.
Dowsing & Reynolds launched in 2012 by James Dowsing-Reynolds, selling concrete based lamps and vintage style bulbs. Gathering momentum over the years, the brand now has a wide and varied portfolio and has scooped prestigious awards including Best Home & Garden, DIY & Tools eCommerce website in the eCommerce Awards in 2017, affirming its place in the design-led interior market.
The brand has been a cult favourite of interiors TV programmes for a number of years, having been featured on the likes of Grand Designs, The Interior Design Challenge, George Clarke’s Old House New Home and Ugly House to Lovely House.