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Bradford world foods producer unwraps new site design

Pictured are Waqar Younis & Faz Ali

Popular world foods producer Regal Food is revealing a new design for its online shop.

The family-run business started out as a supplier for Yorkshire corner shops; it focused on foods popular with the UK’s South Asian community, before expanding into World Food brands.

The new e-commerce website is the first part of the company’s ambitious business plans for 2020 growth.

Regal contacted marketing agency Electric to create a new website; it needed to be a fit for purpose new e-commerce site which uses modern design and makes it easy for customers to buy products like Regal’s famous Bombay Mix and Cake Rusks in a few clicks.

It also allows Regal to run promotions around key events like Diwali and Ramadan. All of these features play a key part in the company’s growth plans.

“We’re very pleased with our new website, and very excited about the new business opportunities it offers us”, said Waqar Younis, sales director for Regal Food Products.

“We’ve got big business goals for 2020, which are still under wraps at this time. However, this new website is the first step towards fulfilling our new vision for the company. It allows us to dial up our presence in the gifting market—and to raise awareness of our broad World Food brands range—while still championing our South Asian favourites.

“We know people want to find their favourite foods as easily as possible, and are open to being inspired along the way. We hope our customers find our new website easier than ever to use, and that they enjoy the new promotions and product ranges we now offer. And we also can’t wait to reveal the next stages of our 2020 business plans.”

 

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