JCT600 has finally received planning permission to build a new stand alone, two storey retail centre for Ferrari in Leeds, plus an adjacent specialist vehicle preparation and repair centre.
The project represents a £9m capital investment – the highest value project ever to be undertaken by the Yorkshire-based automotive retailer – and will create a number of new jobs.
Work is due to start on the new Ferrari development in January, with completion expected in late summer 2020. It will allow 19 new and used vehicles to be displayed over two floors, with a further 15 vehicles on display externally. It will also feature a 13-bay high tech workshop which will include a bespoke Classiche area, catering for the maintenance and restoration of older heritage vehicles.
The Leeds showroom will be only the third in the UK to sport Ferrari’s latest corporate identity, creating an art gallery style experience but also focuses on use of multi-media and improved customer interaction.
This includes a large nine-screen TV-wall playing content streamed direct from Italy, as well as a high end sound system and Ferrari’s new concept ‘community table’ for enhanced interaction. It will also feature a luxury commissioning room and a separate after sales consultation bay, plus three rapid electric vehicle charging points in readiness for Ferrari’s new hybrid vehicles.
Tom Armstrong, brand director for JCT600’s Specialist brands, said: “Having partnered with Ferrari for nearly 40 years, we are proud to be building one of the first showrooms in the UK to sport the iconic marque’s latest stylish corporate ID.
“The coveted prancing horse is known as much for elegance and design as for the outstanding performance and this new facility will complement the vehicles as well as providing the best possible environment for customers to enjoy the Ferrari purchase and ownership experience.
“Our investment in this landmark facility is a further demonstration of our commitment and trust in the brand – Ferrari remains one of our flagship car marques and has proved to be enduringly popular with our customers.”
Once completed, the Ferrari Leeds showroom will move from its current home at JCT600 Brooklands in Lower Wortley, to the prominent new site on City West Business Park, The Boulevard.
The new Ferrari showroom will offer the full range of new and Ferrari Approved cars as well as servicing and parts. As a member of the Ferrari network, JCT600 is also part of the marque’s Classiche programme, providing restoration and maintenance services, technical assistance and Certificates of Authenticity to owners of classic Ferraris.
In addition to the new Ferrari dealership, JCT600 is also constructing a second building next to the showroom that will house a cosmetic repair centre and pre-delivery inspection facilities for specialist cars.
The relocation of Ferrari to the new site will also free up the current location at JCT600 Brooklands for an exciting redevelopment in 2020.