York based AI-driven ecommerce personalisation platform provider, PureClarity, has been listed in the Top UK 100 eCommerce Trailblazers 2019.
PureClarity is an innovative, powerful platform that allows both B2B & B2C businesses to give their online visitors a personalised journey throughout their website increasing online conversion, revenue and average order value.
It was one of nine Yorkshire based companies who made the list. Other local businesses included Yorkshire Payments, White Label Loyalty and Nexus Vehicle Rental. The rankings also contained household names such as Auto Trader, Ice Lolly and Deliveroo.
The successful companies were decided by a combination of a public vote and a judging panel which included Nigel Jones (Tech & Creative Sector Specialist, Department for International Trade), Ellie England (sales director, Microsoft Search Advertising), Jonathan Symcox (editor, BusinessCloud) and Darren Ratcliffe (managing director, Digitl) amongst other high profile experts within the industry.
PureClarity CEO Dr Paul Gibson said: “We have grown from strength to strength over the last four years by continually evolving our intelligent AI driven ecommerce personalisation software.
“Our proactive response to the changing needs of the online customer, and by providing a cost effective competitive platform, has seen fantastic results for our global clients since the implementation of PureClarity. We have helped our client base increase their online revenue by 26 per cent on average and online conversion by 71 per cent.”
He also added: “The digital landscape and online buyers’ behaviours are changing at an ever increasing pace. For instance, in a recent 2019 Acxiom study, 70 per cent of retail respondents said using data to personalise marketing and customer experience is a key priority. We are extremely proud to provide an advanced solution that exceeds the needs of both our B2C and B2B clients.”
The award winning specialist add the trailblazing accolade to numerous Yorkshire Awards and several IT Europa European IT & Software Excellence Awards for winner ‘Solution of the Year’ three years in a row, along with PureClarity’s CEO, Paul, winning Business Personality of the Year.