Yorkshire’s oldest family bakery chain is getting behind LadBaby’s 2019 Christmas song, I Love Sausage Rolls.
So inspired was the team at Cooplands by this year’s Christmas record, they’ve decided to get on a (sausage) roll with the campaign and help raise funds for The Trussell Trust.
Mark Ian Hoyle, the Nottinghamshire-based blogger behind LadBaby, recorded the track, a take on Joan Jett & The Blackhearts I Love Rock ‘n’ Roll, with his wife Roxanne.
When Cooplands staff saw the video and heard about the story behind it, they wanted to help the family’s aims to raise money for The Trussell Trust that works to support food bank centres across the UK, providing emergency food and support to people locked in poverty, while also campaigning for change to end the need for food banks.
Between now and January 3, 2020, Cooplands will be donating 5p from every purchase of its popular “four sausage rolls for £1” deal to The Trussell Trust.
Baked fresh in-store all day, every day, the company’s pork sausage rolls are legendary in the region and with sales of the product line projected to exceed 170,000 packs across Cooplands’ 160 stores and 12 cafes during this time, the company hopes to raise in excess of £8,000 for the charity.
Cooplands CEO Belinda Youngs said: “Christmas holidays should mean fun and enjoying family time together but knowing that some families are going without the food they need is heartbreaking. We loved watching LadBaby’s video and felt we could do something to support their fundraising aims.
“Our sausage rolls are a regional best-seller so it seemed a fitting link and we hope the money we raise will go towards The Trussell Trust’s mission to protect every family’s right to good food all year round.”