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Fox Agency launches world’s first “real-life” B2B podcast

The world’s first podcast dedicated solely to interviews and real-life agency stories from client-side B2B marketing professionals is now live.

The ‘ClientSide with Fox Agency’ podcast features revealing interviews with senior marketing authorities at some of the world’s largest and fastest-growing B2B and technology brands.

The frank and honest conversations focus on the experiences and insights of a broad range of B2B marketing clients, with many detailing how they work best with their agencies around the world.

The content covers myriad topics including business successes and horror stories, how to hire or fire an agency, how to work with an agency for maximum potential, and a host of other good advice.

The interviews are all conducted by professional podcaster Nathan Anibaba, who has a history of interviewing successful and high-profile business people from around the globe.

Announcing the launch of ClientSide podcast across iTunes, Spotify and other leading platforms, Ben Fox, director at Fox Agency said: “For many years, our clients have shared great stories, wisdom and advice with our teams, and we believed that what they had to say was so good, it was worth sharing with the world.

“So, with that idea, we identified some great names in the B2B world to interview for a dedicated new Podcast.  We believe that this is the world’s very first ‘real life’ B2B client podcast and we have some really interesting guests lined up. ClientSide should be of great interest to B2B clients and agencies alike.”

Early episodes of the podcast feature guests including Marco Costa, the former global marketing director of Berlitz – the world’s largest language learning provider – sharing fascinating insights from the world of B2B marketing in over 70 global markets.

Other guests include Julia Doheny, North America President at B2B International, the world’s largest B2B market research firm. She shares the story of how she progressed from a Research Executive role to leading the entire US operation in less than 15 years; along with insights on what she believes is the future for global B2B brands.

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