Bradford Council has revealed the name of its transformational new market as “Darley Street Market”. A survey launched last November invited opinions on the name for the market and the response was strong with over 1,200 people submitting their views online.
‘Darley Street Market’ was the clear winner chosen by nearly half of those that responded. In second place came “Bradford Market” which had support from approximately 20 per cent of the respondents. The remaining 30 per cent was made up of a broad range of different names.
The council believes “Darley Street Market” adds some marketing benefits including clearly signalling its location for visitors to the city. The name also draws on the heritage of Bradford’s historic high street.
Coun Alex Ross-Shaw, Portfolio Holder, Regeneration, Planning and Transport, said: “The markets have a special place for so many Bradford residents and therefore it was very important for us to consult with as many people across the Bradford district.
“We want residents to be involved in the new market project and what better way than to decide on the name for the new market.
“Darley Street Market was the overwhelming favourite as people made clear they wanted a name that was direct, celebrated the heritage of the street and gave a clear indication as to its location.
“We are fully committed to delivering the extensive reconstruction of the markets offer in the city centre and this is another step in creating a space that not only offers an innovative shopping experience, but also a place that the local community feels belongs to them.”
The main contractor selected for the project has also been announced this week with the work being awarded to Kier Construction.