York-based digital marketing agency, Tailor-Made Media, has scooped the Northern Digital Award 2020 for Best Digital Marketing Campaign in the Health & Beauty category.
It was awarded for the agency’s #LittleChanges campaign for leading Australian supplement brand, VÖOST, to support its launch into the UK market.
As a direct result of the hugely successful social media campaign during 2019, created to empower women to spend more time on self care and wellbeing, VÖOST generated a significant sales spike in Superdrug, Boots and Amazon.
#LittleChanges achieved a predominantly organic social media reach of 893K and 13K engagements, by inspiring major and micro influencers, reality TV stars and the general public to share uplifting content and encourage their followers to make small lifestyle changes for improved wellbeing.
Subsequently, the brand, which continues to experience commercial success and growth in the UK market, also enjoys ongoing brand awareness with its army of influencer and celebrity fans.
Founded in 2016, Tailor-Made Media works with local, national and global clients to maximise brand awareness and profitability by developing bespoke marketing solutions that blend strategic expertise and creativity, through graphic design, social media, copywriting, PR and lead generation.
Samantha Ware, founder & CEO at Tailor-Made Media, said: “This award goes to show that nothing beats the power of a great idea, the ability to execute a powerful campaign and last, but not least, strong contacts. With a relatively low social media spend, we didn’t just achieve extensive brand awareness, but delivered commercial results for our client.
“Achieving this accolade means the world to the Tailor-Made Media team. The energy and passion we all put into delivering second-to-none results for all our clients is unwavering, and seeing our winning campaign up there with the likes of Adidas, Fortnum & Mason and Denby is the ultimate reward for all our hard work.”